Planning for the future of the company, McDonald
McDonald’s Restaurants Plan to Expand and Tweak Menu
Offerings
In the near future, McDonald’s restaurants plan to expand
their promoted value-priced items and tweak their menu offerings. Specifically,
it will debut an “Extra Value Menu” that includes 20-piece chicken McNuggets, double cheeseburgers, snack wraps and a variety of other items. All items will
be priced above $1 and many below $2. Neil Golden, chief marketing officer of
McDonald’s USA, believes this menu will spotlight items already available to
customers, making them easier to find.
McDonald’s is also focusing on making its Happy Meals
healthier by advertising fruit and other ingredients to promote the quality of
its food. McDonald’s success stems from its ability to appeal to a wide range
of customers. Its Dollar Menu, Extra Value Menu and revamped kid’s meals allow
customers a wide variety of food at a very reasonable price. When you combine
all these factors together, McDonald’s is a force to be reckoned with in the
fast food industry.
For more information on changes to McDonald’s menu, visit Fox
Business.
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